Echo Soho: A New Art Fair Championing Women-Led Galleries Debuts in London

A fresh addition to the global art scene, Echo Soho, a boutique art fair dedicated to women-led galleries, is set to launch in London from October 16 to 19, 2025, alongside the renowned Frieze London. This fair aims to spotlight the contributions of women in the art world, showcasing a diverse range of galleries and artists. According to ARTnews, Echo Soho will provide a platform for innovative works, emphasising photography and other mediums that have historically been under-represented. With the photography market gaining traction—despite accounting for just 1% of global auction sales, as noted in the 2025 Art Market Report by Art Basel and UBS—this fair is poised to make waves by amplifying female voices in a competitive industry. Perfect for collectors and enthusiasts alike, Echo Soho promises to be a must-visit event in London’s bustling art calendar.